Online marketing changes constantly. In fact, the only constant since the advent of Google has been the need for quality website content. But because online marketing changes, so too do the options for businesses looking to market online. Ideally, you want to invest in content, and make sure that you’ve developed a large website with ample keywords and information. That’s currently the best way to market online, and the one that is most effective for…
read moreIt is very important to have a website these days, even if you invest no marketing. Potential clients use websites to verify your business and credentials, almost like an online business card, and thanks to various search engine updates, it’s now even easier to compete in your local area without any substantial marketing. So you absolutely need to have a website, but you also need to make sure your website has unique and interesting content.…
read moreThere are a lot of companies these days that still don’t have a website. You need one. While so much of the focus on the benefit of websites is the free marketing from showing up in search engines, the truth is that you need a website simply because without one, people can’t search for your company online. Most consumers do not want to make rash decisions, and will even Google companies that have been recommended…
read moreRenting a website has become common practice. A company – often an SEO or content marketing company – creates a generic website filled with information, and you simply rent the website from them, inputting your business name and information. It’s an interesting business strategy, and one that can conceivably be effective. Normally you have to start a website from scratch and market it substantially. There is often a fairly high up-front investment as well. But…
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