word of mouth

The Single Most Powerful Marketing Tool Online…is Free?
The Single Most Powerful Marketing Tool Online…is Free? 150 150 Great Leap Studios

I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free – not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word anymore. SEO is not dead, but the connotations it carries make it as close to dead as it can get.…

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How to Get Testimonials for Your Website
How to Get Testimonials for Your Website 150 150 Great Leap Studios

Over the past several years there has been a legal crackdown on the way testimonials are used and collected. Some companies wrote testimonials themselves and assigned a fake name in order to sway buyers, while others wrote up comprehensive testimonials using sales language and tried their best to convince one of their buyers to claim it. Now many of these practices are illegal. Your testimonials must be associated with a real person that can verify…

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