Companies that invest in content will eventually see a great deal of success, and many of the pages they’ve added will start to bring in hits. Your next step is converting those hits, because you want people looking for information to visit pages where they can make a purchase or learn more about your company. …
Text Based In-Site Advertising – Putting Your Content to Use Read More »
It’s a tough economy – an economy where every extra dollar helps grow your business, and where leaving any money on the table can hurt your long term success. You’re business that presumably offers a product or service, and every dollar you make through your website helps make sure that your business stays successful. So …
Magazines and newspapers are dying, and Adblock has made it possible to avoid pesky click through ads. If you want to reach an audience, traditional advertising methods no longer work. Your best way to advertise is to create a website and utilize search engine marketing. But it’s not the only way to advertise. Another method …
Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a …
Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with …
Google AdWords is not an easy service to get used to. I’ve only used it sparingly in the last few years and only a handful of campaigns have become successes. However, despite the rising cost of ads, the risk of budget issues, and the millions of competitors out there, none of my campaigns has ever …
The Five Pieces of a First Time AdWords Campaign Read More »
