Guest posts are an important part of content marketing. While almost all of the content you create ends up on your website, guest posts are what allows you to build incoming links while simultaneously improving your visibility on websites related to your industry. We often encourage our clients to find guest posts as part of …
If you have a set marketing budget, you’re often faced with a difficult choice: Do you hire the lowest cost provider and receive dozens of articles that are of questionable quality and originality? Do you hire the best possible writer, but know that you’re getting much fewer articles than you could receive? The Quality vs. …
Quality vs. Quantity – Which is More Important for SEO? Read More »
If you’ve ever had a strange physical sensation and became a bit paranoid about your health, you likely searched for that symptom in Google. If you’re like most people, the first few results were not a doctor’s article giving you background of the symptoms, but rather a forum with dozens of people freaking out over …
Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers – especially online – is to get people to your website. There are two methods of marketing a website: Inbound …
What is the Difference Between Inbound and Outbound Marketing? Read More »
Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to …
Content Marketing vs. PPC – Short and Long Term Benefits Read More »
Google rewards websites that have a significant amount of content. The more content the better (provided it is of a high quality), and it’s implied that simply creating the content should position your website in such a way that your hits increase and your sales/conversions increase with it. But many content marketers have found that …
This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that online marketers tend to invest heavily to attract a web-based audience, yet they don’t …
Optimizing Content for Conversion – Turning Visitors Into Revenue Read More »
The Silver Surfer is in trouble. He made some risky bets in Three Card Poker, and now he owes $10,000 to the Mafia. There’s no time left – he has 1 hour to pay back the debt, or the mob will collect it for him, and they’re a little fuzzy with the math. He turns …
What Would the Silver Surfer Need to Do to Pay Back $10,000 in Debt? Read More »
Many people struggle with one aspect of content marketing: whether or not content alone is enough to rocket you up in Google. We know two things about the Google search engine: They reward unique, well written content. They reward incoming links. At first glance, content marketing is the former only. It’s a method of developing …
Most clients that invest in content marketing have websites that are simply not achieving success in their search engine efforts. Most are companies and individuals that need their websites to gain in pagerank, so that their websites rank well in Google and other search engines. Generally they’re at a low pagerank, or a pagerank that …
Leveraging Strength – Content Marketing for High Pagerank Websites and Companies Read More »
