((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here))
Content writing is not the perfect marketing method. It’s a little slow compared to PPC and offline advertising, it takes a decent investment, and not every piece of content is going to have the effect you hoped to achieve.
But despite these “flaws” (and it’s debatable how much these flaws differ from nearly every other type of marketing), content is an exponentially better investment with an ROI that blows other types of marketing out of the water. It costs less, it has a longer shelf life, it can potentially provide you with years of free marketing and it reaches a larger audience than any other type of online marketing method you can employ.
For companies or entrepreneurs that are looking to market products or services, investing in content is the easiest decision you can make. Nothing else even comes close.
{{Ed Note: This concludes our content marketing introduction guide. We hope you have been able to learn a bit more about content. If you just got here, please take a look at all of the pages in reverse-chronological order through the above link. If you’d like a rough copy of this guide, please feel free and email me at any time.}}