((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here))
There are some aspects of SEO that will have you seeing immediate results. Keyword articles can potentially generate a lot of hits to your websites, and guest postings – if possible – can help you see some immediate traffic.
But the best SEO work – adding content to your website – doesn’t have an immediate effect. For spam purposes, among other things, search engines never reward a website right away for placing pages upon pages of quality content on their website all at once. They wait until the pages have been online a while, see if there are incoming links, judge for relevance and so on.
If you really want to see a difference, you need to give it time, and you need to continue to develop content for at least 3 to six months before you should expect a measurable effect.
SEO is not a get rich quick scheme. It’s what good businesses do when they’re hoping to succeed in the short and long term.
Content is an Investment
Finally, you have to be willing to invest in content. Far too many companies develop three or four pages for their website and a keyword article or two and expect to generate long term traffic. It’s not nearly that simple.
Both quantity and quality are important, not one or the other. If you try to save money by paying for low quality/high quantity work, you’re not going to see any long term results. If you are only willing to invest in a few articles you’re unlikely to see much benefit either.
Content is a proven marketing method – there is no denying how effective it is, and businesses all over the world have come to recognize how important great content is for marketing your business. But you need to be ready to invest in it, otherwise your online marketing strategy isn’t going to work.