Ad Retargeting

Podcast Episode 8: Branding and Ad Retargeting
Podcast Episode 8: Branding and Ad Retargeting 150 150 Great Leap Studios

When it comes to promoting a business online, building a website, and generating traffic, there are quite literally hundreds of things you can do. But sometimes you find synergy between a handful of things and they work together perfectly. This week, on the GLS Content Marketing Podcast we talk about two such synergistic pairings – content marketing and the concept of digital branding and ad retargeting. Our conversation this week focuses a lot on the…

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Ad Retargeting and Content Writing – The Perfect Dual Strategy
Ad Retargeting and Content Writing – The Perfect Dual Strategy 150 150 Great Leap Studios

Peanut butter and jelly. Shawn Spencer and Burton Guster. The Seattle Mariners and massive disappointment. There are some duos that make perfect sense – pairs that work extremely well together. In the online marketing world, there is one pair of tactics that also seems like a perfectly complementary duo – ad retargeting and content marketing. What is Ad Retargeting? If you browse the web at all, you’ve been subjected to what’s known as “Ad Retargeting.”…

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How Content Marketing Improves An Ad Retargeting Program
How Content Marketing Improves An Ad Retargeting Program 150 150 Great Leap Studios

Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you did a Google Search for “Las Vegas hotels,” you’re more likely to see advertisements for various Las Vegas hotels. Companies use cookies and search history…

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