Content Investment

Why is Investing in Content Better than Other Forms of Marketing?
Why is Investing in Content Better than Other Forms of Marketing? 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here) Content is an investment. It requires you to hire an SEO company with skilled copywriters to complete a great deal of content that you can use to market your website. One or two articles aren’t enough. You must be willing to invest in content packages that…

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Long Term Thinking: Companies that Invest Now Have Massive ROI
Long Term Thinking: Companies that Invest Now Have Massive ROI 150 150 Great Leap Studios

Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it anything at all. For those businesses, the idea of spending one, two, or even $5,000 on a website that may not perform right away seems like an incredible ways of…

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