Content Investment

Why is Investing in Content Better than Other Forms of Marketing?

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here) Content is an investment. It requires you to hire an SEO company with skilled copywriters to complete a great deal of content that you can use …

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Long Term Thinking: Companies that Invest Now Have Massive ROI

Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it anything at all. For those businesses, the idea of spending …

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