Content Marketing Tips

10 Best Podcasts for Small Business Owners
10 Best Podcasts for Small Business Owners 150 150 Great Leap Studios

In May, Micah and I started a podcast about content marketing – the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and tech-savvy speakers in the field. Here are 10 of my personal favorite podcasts – resources I feel every small business owner can learn from when developing new…

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How Content Marketing Improves An Ad Retargeting Program
How Content Marketing Improves An Ad Retargeting Program 150 150 Great Leap Studios

Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you did a Google Search for “Las Vegas hotels,” you’re more likely to see advertisements for various Las Vegas hotels. Companies use cookies and search history…

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Content First – Ask For Guest Posts Later
Content First – Ask For Guest Posts Later 150 150 Great Leap Studios

Many people struggle with one aspect of content marketing: whether or not content alone is enough to rocket you up in Google. We know two things about the Google search engine: They reward unique, well written content. They reward incoming links. At first glance, content marketing is the former only. It’s a method of developing as much unique content as possible to give your website a tremendous amount of depth and letting Google reward you…

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