Google Hummingbird

Google Hummingbird and Authority Content
Google Hummingbird and Authority Content 150 150 Great Leap Studios

Google has always had one mission: to link people to answers to their search queries. The recent Google Hummingbird update – the biggest overhaul of the Google algorithm in possibly a decade – is simply another step to making sure that people are provided with information that answers their questions. One of the types of articles that we’ve pushed for here at Great Leap Studios is the idea of the “authority article.” Authority articles are…

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Google Hummingbird Update: Infographic
Google Hummingbird Update: Infographic 150 150 Great Leap Studios

Google Hummingbird may not have received much press outside of the marketing world, but it’s believed that the Hummingbird update may have been the single most important update Google has made since its algorithm was first released. It’s a change designed specifically to assist websites that offer real, valuable content. We’re pleased to share that all of our clients either stayed in the same spot or improved after Hummingbird, but we know that other websites…

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