Custom domain names are a great way to build your online identity, offering a memorable address for your website. Companies such as Namecheap, 1&1, and Go Daddy have been offering custom domain names for a few years and Google Domains has recently joined their ranks. While they are still in beta testing, Google Domains offers …
Google Domains Opens its Registration to the Public Read More »
Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty much …
Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while …
Three Free Marketing Ideas to Drive Traffic to Your Site Read More »
In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was …
Do Keywords Matter in a Post Hummingbird World? Read More »
Google+ isn’t the most popular social media engine around. But it is one of the most important for two reasons: Google still rewards people that use Google+ in a way that improves search engine rankings. Google plus is unlikely to become obsolete, so starting your account now puts you on a better path in case …
Search engine algorithms are always getting refined in order to create an ideal search environment. The better a search engine does at matching people to their search queries, the more likely they’re going to be used. If another search engine comes along that challenges Google and Bing in terms of matching people with ideal search …
3 Expected Changes in the Google and Bing Search Engine Algorithms Read More »
Recently I’ve written several guest posts on this conspiracy theory that many SEO strategists have about the way Google has been updating its search results. It is widely believed that Google’s search engine updates are designed specifically for two purposes: To force more people to use their products. To force more people to use Google …
Addressing the Google Conspiracy: Google Favoring Its Own Products Won’t Last Read More »
The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If searches are consistently yielding incorrect results, …
Could Google Be Hurting Websites With Search Engine Answers? Read More »
Google AdWords is not an easy service to get used to. I’ve only used it sparingly in the last few years and only a handful of campaigns have become successes. However, despite the rising cost of ads, the risk of budget issues, and the millions of competitors out there, none of my campaigns has ever …
The Five Pieces of a First Time AdWords Campaign Read More »
