google

Google Domains Opens its Registration to the Public
Google Domains Opens its Registration to the Public 150 150 Great Leap Studios

Custom domain names are a great way to build your online identity, offering a memorable address for your website. Companies such as Namecheap, 1&1, and Go Daddy have been offering custom domain names for a few years and Google Domains has recently joined their ranks. While they are still in beta testing, Google Domains offers a variety of helpful tools for companies. Purchasing and Registering a Domain Purchasing a domain name with Google Domains is…

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What Are Google’s Vulnerabilities?
What Are Google’s Vulnerabilities? 150 150 Great Leap Studios

Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty much runs the online world, which is why most of the SEO decisions we make are based on Google’s algorithm. We…

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Three Free Marketing Ideas to Drive Traffic to Your Site
Three Free Marketing Ideas to Drive Traffic to Your Site 150 150 Great Leap Studios

Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while they see results, the ROI is less than stellar. In both cases, it’s easy to be disappointed when you spend…

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Do Keywords Matter in a Post Hummingbird World?
Do Keywords Matter in a Post Hummingbird World? 150 150 Great Leap Studios

In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was a rebuild of the system. They took the engine apart, replaced important components and put it all back together. In…

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What Makes a Good Google Plus Post?
What Makes a Good Google Plus Post? 150 150 Great Leap Studios

Google+ isn’t the most popular social media engine around. But it is one of the most important for two reasons: Google still rewards people that use Google+ in a way that improves search engine rankings. Google plus is unlikely to become obsolete, so starting your account now puts you on a better path in case it gains in popularity. Think of using Google+ like a combination of a marketing tool and a potential investment. Its…

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3 Expected Changes in the Google and Bing Search Engine Algorithms
3 Expected Changes in the Google and Bing Search Engine Algorithms 150 150 Great Leap Studios

Search engine algorithms are always getting refined in order to create an ideal search environment. The better a search engine does at matching people to their search queries, the more likely they’re going to be used. If another search engine comes along that challenges Google and Bing in terms of matching people with ideal search results, then both of those search engines will quickly lose their market shares. No company is infallible. With that in…

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Addressing the Google Conspiracy: Google Favoring Its Own Products Won’t Last
Addressing the Google Conspiracy: Google Favoring Its Own Products Won’t Last 150 150 Great Leap Studios

Recently I’ve written several guest posts on this conspiracy theory that many SEO strategists have about the way Google has been updating its search results. It is widely believed that Google’s search engine updates are designed specifically for two purposes: To force more people to use their products. To force more people to use Google Adwords. There are two beliefs, but people promote them both in tandem. The first is that many of the updates…

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Could Google Be Hurting Websites With Search Engine Answers?
Could Google Be Hurting Websites With Search Engine Answers? 150 150 Great Leap Studios

The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If searches are consistently yielding incorrect results, then the user would switch to a search engine with a better algorithm. This is one of the things that…

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The Five Pieces of a First Time AdWords Campaign
The Five Pieces of a First Time AdWords Campaign 150 150 Great Leap Studios

Google AdWords is not an easy service to get used to. I’ve only used it sparingly in the last few years and only a handful of campaigns have become successes. However, despite the rising cost of ads, the risk of budget issues, and the millions of competitors out there, none of my campaigns has ever lost money – but it took time to get to that point, and for a small business or start-up just…

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