hummingbird

Do Keywords Matter in a Post Hummingbird World?
Do Keywords Matter in a Post Hummingbird World? 150 150 Great Leap Studios

In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was a rebuild of the system. They took the engine apart, replaced important components and put it all back together. In…

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What is Google Hummingbird and How Does it Affect You?
What is Google Hummingbird and How Does it Affect You? 150 150 Great Leap Studios

Last month, Google released a completely revamped algorithm, replacing the existing one for the first time in more than 10 years. That’s a big deal. Even Panda and Penguin, which affected millions of sites, were revisions not complete overhauls. So this new release – dubbed Hummingbird by Google – is huge. But it’s not quite the sledgehammer that Panda and Penguin were. In fact, most of us didn’t realize it had been released until Google…

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Podcast Episode 8: Branding and Ad Retargeting
Podcast Episode 8: Branding and Ad Retargeting 150 150 Great Leap Studios

When it comes to promoting a business online, building a website, and generating traffic, there are quite literally hundreds of things you can do. But sometimes you find synergy between a handful of things and they work together perfectly. This week, on the GLS Content Marketing Podcast we talk about two such synergistic pairings – content marketing and the concept of digital branding and ad retargeting. Our conversation this week focuses a lot on the…

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