internet marketing

The Magical Properties of Free Content
The Magical Properties of Free Content 150 150 Great Leap Studios

I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do you do that? By giving them free stuff. Online, free stuff is synonymous with free content – a report distributed…

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Creating a Blog for Your Business
Creating a Blog for Your Business 150 150 Great Leap Studios

When you take your business online, one of the first suggestions you will hear is to start a blog. This is after a website, some basic marketing, and a handful of different profiles on other sites like Facebook and Twitter. But, what does a blog entail and how much work will you actually need to do. First, let’s take a look at what a blog does for your business. I won’t write on and on…

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Hitting the Right Tone on Your Facebook Page
Hitting the Right Tone on Your Facebook Page 150 150 Great Leap Studios

One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same people happen to be business owners or entrepreneurs and create their professional profiles, they struggle with the transition to a…

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Three Things Every Web Video Needs to Succeed
Three Things Every Web Video Needs to Succeed 150 150 Great Leap Studios

It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly. Keep in mind that these are not 100% universal. I’ve used them for a lot of videos and sometimes they just don’t work the way they were intended.…

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The Five Essential Social Media Profiles
The Five Essential Social Media Profiles 150 150 Great Leap Studios

For a long time we couldn’t figure out how useful social media would end up being. Sure, a lot of people use it, but in terms of a business, could it be more useful than the phone book which has long been the currency of cold lead generation in most niches? It took the better part of five years to work it out, but these days, there isn’t a question. With 500 million users on…

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Welcome to Great Leap Studios
Welcome to Great Leap Studios 150 150 Great Leap Studios

Welcome to Great Leap Studios and thanks for reading. I’ve been working away on this new site for what seems like years (in reality just a few very long months) and am extremely excited to have something new for all of my clients – both present and future. In the coming months, this will be your place to find new strategies and tips for building the kind of following you’ve always been aiming for with…

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