Therapy is a business like any other. While the service itself is far more personal, before a psychologist can help their clients, clients have to find them, and that means marketing to those that need help with their mental health. The problem is that active marketing doesn’t necessarily match therapy. You aren’t going to pay for a TV advertisement with “Feeling like your world is crashing down around you? Call Dr. Awesome, today!” In the…
read moreMany of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental health field has their own voice, and wants that voice to shine through to their potential clients. Psychologists also want to make sure that those in need…
read moreAs someone that was on a path towards a graduate degree in psychology before finding himself working as a writer, I’ve found that psychologists rarely seem to look at their work as a business. Many rely on word of mouth marketing, walk-ins, and referrals as their only methods of improving their client base, and spend little time trying to create a more successful and longer lasting business model. On the one hand, this is somewhat…
read more