real estate

Mortgage Content Writing | Mortgage Broker SEO and Online Marketing
Mortgage Content Writing | Mortgage Broker SEO and Online Marketing 150 150 Great Leap Studios

When it comes to marketing, mortgage brokers have a bit of a challenge. The market is extremely competitive, and in many cases the public is completely unaware of the differences between any two mortgage companies. That means that mortgage companies need to find a way to convince the public to choose them despite little knowledge of the product or their options. That means that you need a way to find and connect with potential leads,…

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Real Estate Blogging: It’s Not As Much As It Sounds
Real Estate Blogging: It’s Not As Much As It Sounds 150 150 Great Leap Studios

Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO, building trust, etc., were critical to their success. When we started talking about costs, most agreed that blogging is not nearly as expensive as…

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Real Estate Content Writing and Marketing from Great Leap Studios
Real Estate Content Writing and Marketing from Great Leap Studios 150 150 Great Leap Studios

The internet has changed the real estate market dramatically. Clients now do much of the research themselves, finding homes on websites like Trulia and Realtor, calling the agent (hopefully you) or calling their agent (hopefully also you) to contact the agent and see the home. This change has led more and more real estate agents into online marketing, and for good reason – the internet are where clients are, which means that the internet is…

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Content Ideas for Real Estate Agents and Brokers
Content Ideas for Real Estate Agents and Brokers 150 150 Great Leap Studios

Since 2009, one of the fields I’ve seen the fastest growth of online marketing focus is real estate. It’s a natural fit and the technology has evolved rapidly to provide some of the most powerful tools we’ve yet seen for displaying organic home listings for local visitors. If you are a real estate agent, broker, or someone in the real estate field, you can benefit greatly from having an authority presence for your brand in…

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