viral marketing

The Single Most Powerful Marketing Tool Online…is Free?
The Single Most Powerful Marketing Tool Online…is Free? 150 150 Great Leap Studios

I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free – not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word anymore. SEO is not dead, but the connotations it carries make it as close to dead as it can get.…

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What Makes an Article Viral?
What Makes an Article Viral? 150 150 Great Leap Studios

The term “viral” is thrown around often in online marketing circles as the goal of most media and content. Yet the reality is that few people know what going viral really means. Generally, “going viral” means one of two things: The article gains rapid popularity in a short amount of time. The article gets a lot of hits in general. The former is the origin of the term, but the latter is what most people…

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How to Make a Viral Video in 5 Easy Steps
How to Make a Viral Video in 5 Easy Steps 150 150 Great Leap Studios

Viral videos are all the rage these days. Companies around the world are looking to create the next popular YouTube video that will take the world by storm and earn their company instant wealth. To that end, we present our five step process to creating the web’s next major viral video. Step 1: Come Up with a Ridiculous Idea – No one cares about your company. They want to see albino ferrets playing “Hold On”…

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How Does An Article Go Viral?
How Does An Article Go Viral? 150 150 Great Leap Studios

For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that it becomes self-sustaining, as people share it via social networking sites and email it to anyone and everyone they know.…

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The Magical Properties of Free Content
The Magical Properties of Free Content 150 150 Great Leap Studios

I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do you do that? By giving them free stuff. Online, free stuff is synonymous with free content – a report distributed…

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Three Things Every Web Video Needs to Succeed
Three Things Every Web Video Needs to Succeed 150 150 Great Leap Studios

It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly. Keep in mind that these are not 100% universal. I’ve used them for a lot of videos and sometimes they just don’t work the way they were intended.…

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