website marketing

The Secret to Getting Honest Positive Reviews for Your Business Online

The Secret to Getting Honest Positive Reviews for Your Business Online 150 150 Great Leap Studios

There is one area where I have long slacked off – at least until relatively recently. I rarely, if ever asked clients for reviews. I’d do amazing work to be sure, but I never bothered asking anyone for a testimonial or a quick review on Google or LinkedIn. In fact, I would often be happy when I didn’t get that review, for fear it wouldn’t be 100% positive. Times change and I have long since…

read more

Pool and Spa Content Marketing Strategies

Pool and Spa Content Marketing Strategies 150 150 Great Leap Studios

One of the biggest challenges for us as a content marketing company is to develop a focused plan for B2C companies that provide big ticket products and services. The message needs to be hyper-targeted to a very specific mindset, both in terms of what will trigger a purchase and what will lead to a search result. I’d say we’re pretty good at it. The issue, and one reason a lot of companies that fit into…

read more