Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look for experts to help them with their online marketing needs, and the new marketer does whatever it is they do to help your business …
Google has long been “the name” in online marketing. It is the search engine referenced by nearly every SEO company and the baseline that people use to find out how well their marketing efforts are working. Google’s claim to fame is an algorithm that does a fantastic job removing spam and providing users with “answers” …
Great Leap Studios is proud to be one of the leading providers of content writing with a return client rate of over 75%. Recently, we’ve been contacted by a few web design companies that have clients that requested content writing, and we realized that perhaps there are more web designers that are trying to grow …
Great Leap Studios is Now Partnering with Web Designers Read More »
Comment backlinking is the process of visiting blogs and websites with comment sections and creating a comment with a link (almost exclusively on the comment username) that points back to your site. It’s an old school, “gray hat” SEO technique that Google’s search engine algorithms are iffy about. Matt Cutts himself said that a quality …
Most companies look at blogs solely as SEO tools, designed to increase hits and, in theory, bring in more business. But the truth is that even if search engines did not exist, a blog would still be important. Blogs are there to give websites more depth for the visitor, so that the customer sees that …
3 Fields That Need a Blog (But Usually Do Not Have One) Read More »
At Great Leap Studios, our goal is to be your complete, one stop source for SEO, online marketing, content writing, etc. So we’re proud to offer a new addition to our services: $99 Social Media Marketing. You can see the details of this service here, but to summarize: We’ll create a list of 20 to …
Ed Note: Chris Zoukis is a friend, client, and fascinating individual that – after overcoming many obstacles – now runs a non-profit company dedicated to promoting prison education. You can find him published on dozens of websites, or view information on his causes at www.prisoneducation.com, www.prisonlawblog.com, or www.christopherzoukis.com. I asked him if he would like to …
5 Tips to Effective Online Marketing for Nonprofits (Guest Post by Christopher Zoukis) Read More »
“Are “weird tricks” what drive click through rates for web ads?” a friend of mine posted on Facebook today. He had presumably clicked on any one of the multitude of links that lie to you about their content or mislead people as to the extent of their value. Everyone has clicked on a link as …
“Doctors Hate This” and Other Misleading Click Through Rate Statistics Read More »
What if I told you that the SEO box on your WordPress site was a lie, and that all of those “Meta:” tags are simply a waste of time? It’s been a common practice in the SEO world to enter meta tags. Business owners often request them when they’re posting content themselves, and SEO companies …
Meta Descriptions Are Useless for SEO (Sort Of) Read More »
Some gnomes stole our website and turned it into a lair of evil, so we’re working on fixing everything before posting new things on the blog in the event we need to go revert the website back to before the gnomes took over. Don’t forget about us here at GLS in the meantime!
