I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do …
WordPress is an extremely powerful tool for any business owner, and if you plan on starting a blog for your company, the odds are that you will end up using this free, open-source software package. But, WordPress isn’t exactly instantly web-friendly. You need to do some tweaks and changes to perfect it for your business’s …
When you take your business online, one of the first suggestions you will hear is to start a blog. This is after a website, some basic marketing, and a handful of different profiles on other sites like Facebook and Twitter. But, what does a blog entail and how much work will you actually need to …
A lot of people create local search profiles, start optimizing, start gathering reviews, and start overhauling their websites but they neglect one simple thing – they forget to check if their data is actually correct in those local portals. It’s a huge problem and even some major corporations have been punished because of it. What …
One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same …
It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly. Keep in mind that these are not 100% …
For a long time we couldn’t figure out how useful social media would end up being. Sure, a lot of people use it, but in terms of a business, could it be more useful than the phone book which has long been the currency of cold lead generation in most niches? It took the better …
The other day, when I was having a conversation with a long time client about the performance of his site in local search, he said something that made me think. I was trying to tell him that by optimizing your ranking for Google Maps and other local search engines, he was putting himself way ahead …
Welcome to Great Leap Studios and thanks for reading. I’ve been working away on this new site for what seems like years (in reality just a few very long months) and am extremely excited to have something new for all of my clients – both present and future. In the coming months, this will be …
