Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate […]
You’re (probably) Spending Too Much Time On Facebook Read More »
Content marketing is a somewhat new term in the SEO and online marketing world. It’s existed for a while – we even used it casually here at Great Leap Studios before it even came an official term in the industry – but when companies contact us to market their services, they often question what a
What is the Difference Between a Content Writer and a Content Marketer? Read More »
Since the dawn of time, Great Leap Studios has been promoting the importance of unique content as a way of building a website that competes in the online marketing world. But often it’s hard to show businesses that have never use content marketing in the past how easy it is and how valuable it is
An Upcoming Research Project by Great Leap Studios Read More »
The value of keywords is slowly fading. It’s not that keywords themselves have no value. Quite the contrary, Google itself says that you should place keywords in content, and states that at least one or two keywords is extremely important for SEO. But search engines have also made several changes to ensure keywords are less
Keywords in URL: A Primer From Google Read More »
Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I’ve worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid advertisements only to get
How Paid Advertisements Can Be Used to Split Test Read More »
Business websites are a tool to draw attention to your company. They’re a method of starting relationships, they’re the face of your business, and perhaps most importantly they’re your best way to attract leads. More people search for products and services online than anywhere else, so it’s up to your business to try to improve
5 Ways to Generate Business Leads With Your Website Read More »
What if you could double your current visitor count within two months or less? What if you could triple or even quadruple the number of people that find you via organic search? Content marketing tends to be a gradual process, but part of the reason it is so gradual is because most companies choose to
Blitzing Your Website: 100 Blog Posts in 50 Days Read More »
Renting a website has become common practice. A company – often an SEO or content marketing company – creates a generic website filled with information, and you simply rent the website from them, inputting your business name and information. It’s an interesting business strategy, and one that can conceivably be effective. Normally you have to
Renting Your Business Website: What to Look For Read More »
Guest posts are an important part of content marketing. While almost all of the content you create ends up on your website, guest posts are what allows you to build incoming links while simultaneously improving your visibility on websites related to your industry. We often encourage our clients to find guest posts as part of
When to Accept Guest Posts Read More »
Quick post today about a common misconception about SEO. Many SEO companies still believe that meta tags are an important part of search engine marketing, particularly keyword meta tags. While meta tags themselves (such as adding a description) does still play a role, and since some search engines do still use meta tags in their
Google Search Does Not Use Keyword Meta Tags Read More »
