Plastic surgery is a rapidly growing industry: the American Society of Plastic Surgeons reports a 115 percent increase in plastic surgery procedures since 2000. Not only are more people seeking and undergoing plastic surgery procedures overall, more diverse procedures are being performed.
Having an online presence that is easily found with content that is easy to read and understand is crucial to reaching those who are considering receiving plastic surgery. Online research is a key step in many patients’ medical decisions, and you don’t want to have to have to sit and wait for patients to “maybe, eventually,” stumble across your practice. We at Great Leap Studios want to help you reach out to potential patients and share with them what makes you uniquely able to help them reach their health goals.
Content Makes the Difference
Your website should both attract and keep the attention of potential patients in the area your practice serves in order to be effective. Not only should you be actively marketing your website and optimizing it for search. You should also make sure that your site itself is prepared for visitors. It isn’t enough to be high in Google’s search results if people don’t like your website when they click on it.
Your website needs to build trust with readers by providing accurate, interesting information and showing how you help your patients. The content provided must be both correct, easily understood by readers who aren’t medical professionals. Great Leap Studios works with your practice to create content such as:
- Articles and keyword oriented site pages about the procedures you provide
- Blog posts about recent medical research, steps to take after undergoing a procedure, and other plastic surgery related topics
- Social media posts to get your name out in your local community
We also employ both traditional and unique strategies to build a digital presence that makes an impact with potential patients, working with online review systems, establishing a sitemap, and more.
Getting Your Content Out There
After working with you to improve what’s on your website, we employ digital marketing strategies like the following, to make sure that those looking for your help find it:
- Social Media Advertising
- Email Newsletters
- Online Review Management
- Local Search Optimization
Instead of overspending on outreach methods like TV, magazine, billboard, and newspaper ads that have limited, temporary effectiveness, turn to Great Leap Studios and the Internet to find a wider, more receptive audience.
Great Leap Plastic Surgery SEO and Content Marketing
Show potential patients in your local community what puts your plastic surgery practice ahead of the competition by making sure you rank well in local searches. If you want to learn more about how to do this, contact us today. We will help analyze your needs and improve your online presence, all with our in-depth knowledge of the plastic surgery field.