2015

Hits Won’t Help: How One Little Change Can Improve Conversions Dramatically

Not long ago, I was asked by a landscaping company to run their entire online marketing campaign. Now, if you’ve ever worked with me before, you know that I am a huge advocate for content writing. Even though I work with Adwords, Social Media, etc., I will push content writing each and every time, because …

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Mortgage Content Writing | Mortgage Broker SEO and Online Marketing

When it comes to marketing, mortgage brokers have a bit of a challenge. The market is extremely competitive, and in many cases the public is completely unaware of the differences between any two mortgage companies. That means that mortgage companies need to find a way to convince the public to choose them despite little knowledge …

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