2021

Pest Control Case Study: How Long Does it Take Content to Work by Itself?

We work with a lot of pest control companies here at Great Leap Studios. Some are brand new, looking to us to create their website and design their content strategy. Others are established, hoping to leverage the work that has been completed in the past to try to target new areas and keywords. The other …

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Why a Profile in an Online Professional Directory Is Not Enough for Your Contractor Business

As a local contractor, you have dozens of ways to connect with your customers online. Websites like Facebook, Nextdoor, Houzz, Angie’s List, and others give you the option to create a free profile where customers can see your services, information, and reviews. It is worth having a profile on each of these directories – they’re …

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Reputation Management Methods to Improve Your Search Engine Results

If someone enters your business name into a Google (or another popular search engine), what comes up? Ideally, the answer is your website, your existing social media profiles, and review sites, hopefully with a majority of positive reviews. But if you’ve recently received some negative publicity – maybe a news article or a website giving …

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Why Businesses Need Reputation Management

Reputation management might sound like a service celebrities pay for, or something corporations do after a scandal. But in today’s internet driven world, every company, even – if not especially – small, local businesses benefit from reputation management. Reputation management involves monitoring what people are saying about your business online – in reviews, on social …

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What Is the Difference Between SEO and Content Marketing?

As you get involved with marketing your business online through your website, you are going to come across many terms. You are likely to come across the terms SEO and content marketing. Some marketers will use them interchangeably while others say one is more important than the other. This confusion might make you wonder where …

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Examples of Landscaping Content and Blog Post Ideas

When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets noticed is using content writing …

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Examples of Roofing Content and Blog Post Ideas

Property owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the internet a popular place to begin their search since it provides immediate results. A quick search will turn up some top results for contractors in …

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