Search engine optimization, or SEO, is divided into two categories – on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical knowledge and is relatively easy to …
3 Ways to Improve On-page SEO for Your Small Business Website Read More »
When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two years later, the changing recommendations and realities for handling COVID as a small business mean that first information you provided is likely out …
How to Keep Your Local Business Website Up to Date with a Content Audit Read More »
In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses customize what shows in their listing on a …
What Is FAQ Schema Markup and Why You Should Be Using It Read More »
As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively may …
The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or products in an easy to find place on your site. The best location for that is an FAQ. An …
There’s a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and not receiving nearly enough calls. Looking into the data, the problem wasn’t conversions. The problem was the hits themselves. All …
More Than Hits: Decreasing Visitors to Improve Conversions Read More »
This is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business. Facebook is the site many think of when it comes to social media. …
The Best Social Media Platforms for Your Business: Facebook Read More »
Social media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile and …
The Best Social Media Platforms for Businesses: Let’s Get Started Read More »
We work with a lot of pest control companies here at Great Leap Studios. Some are brand new, looking to us to create their website and design their content strategy. Others are established, hoping to leverage the work that has been completed in the past to try to target new areas and keywords. The other …
Pest Control Case Study: How Long Does it Take Content to Work by Itself? Read More »
The majority of all web searches happen on a phone. This figure goes up when people are searching for a local service. Conversely, almost all web development happens on a desktop or laptop computer with a large screen. This leads to a disconnect. What looks good on a monitor can become jumbled and unaligned when …
