2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts – …
For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on …
So You Only Have $100 Per Month for Marketing – Now What? Read More »
We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, …
INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective Read More »
