Budgeting

Planning Your 2015 Content Writing Budget
Planning Your 2015 Content Writing Budget 150 150 Great Leap Studios

2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts – One per week, although 2 per week is better. 20 New Site Pages – If possible, every website should have…

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So You Only Have $100 Per Month for Marketing – Now What?
So You Only Have $100 Per Month for Marketing – Now What? 150 150 Great Leap Studios

For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on your mind. You want the best for your business and you’re eager to grow, sure, but you have a budget…

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INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective
INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective 150 150 Great Leap Studios

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, all without paying anyone any commissions. The idea that companies cannot afford content marketing is simply not true, and the…

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