Infographic

Google Hummingbird Update: Infographic

Google Hummingbird Update: Infographic 150 150 Great Leap Studios

Google Hummingbird may not have received much press outside of the marketing world, but it’s believed that the Hummingbird update may have been the single most important update Google has made since its algorithm was first released. It’s a change designed specifically to assist websites that offer real, valuable content. We’re pleased to share that all of our clients either stayed in the same spot or improved after Hummingbird, but we know that other websites…

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INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective

INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective 150 150 Great Leap Studios

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, all without paying anyone any commissions. The idea that companies cannot afford content marketing is simply not true, and the…

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