lead generation

What Kind of Free Content Generates the Most Leads?
What Kind of Free Content Generates the Most Leads? 150 150 Great Leap Studios

This post is not about how valuable content is for your business. I feel I’ve made that point pretty consistently the last couple of years, here, here, here, and here just for starters. Instead I want to address the second most common question I get – what type of content is the BEST when it comes to generating new leads? Even if you’re 100% on board with branding through inbound marketing and content creation, you’re…

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Call Center Content Marketing Tips
Call Center Content Marketing Tips 150 150 Great Leap Studios

I had a funny thought this morning. Do call centers advertise? I figure everyone advertises to some degree, right? But what about a company that essentially is an advertising firm? Do they pay for outside advertising or do they just rely on their own services to contact potential clients? I imagine it depends on the company, but more than once I’ve seen companies that rely too heavily on internal resources or knowledge, and miss out…

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Pool and Spa Content Marketing Strategies
Pool and Spa Content Marketing Strategies 150 150 Great Leap Studios

One of the biggest challenges for us as a content marketing company is to develop a focused plan for B2C companies that provide big ticket products and services. The message needs to be hyper-targeted to a very specific mindset, both in terms of what will trigger a purchase and what will lead to a search result. I’d say we’re pretty good at it. The issue, and one reason a lot of companies that fit into…

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One Little Mistake that Costs Businesses Billions Every Year
One Little Mistake that Costs Businesses Billions Every Year 150 150 Great Leap Studios

There is a mistake so grievous and yet so simple that it costs businesses of all sizes billions of dollars per year. In advertising budget. In lost sales. In lost customers. No one is immune to the problem – I’ve seen Fortune 500 corporations fall victim to this as often if not more so than mom and pop operations with three employees. And it’s almost always the exact same. Fortunately, it takes only a few…

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The Magical Properties of Free Content
The Magical Properties of Free Content 150 150 Great Leap Studios

I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do you do that? By giving them free stuff. Online, free stuff is synonymous with free content – a report distributed…

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Creating a Blog for Your Business
Creating a Blog for Your Business 150 150 Great Leap Studios

When you take your business online, one of the first suggestions you will hear is to start a blog. This is after a website, some basic marketing, and a handful of different profiles on other sites like Facebook and Twitter. But, what does a blog entail and how much work will you actually need to do. First, let’s take a look at what a blog does for your business. I won’t write on and on…

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Hitting the Right Tone on Your Facebook Page
Hitting the Right Tone on Your Facebook Page 150 150 Great Leap Studios

One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same people happen to be business owners or entrepreneurs and create their professional profiles, they struggle with the transition to a…

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