This post is not about how valuable content is for your business. I feel I’ve made that point pretty consistently the last couple of years, here, here, here, and here just for starters. Instead I want to address the second most common question I get – what type of content is the BEST when it […]
What Kind of Free Content Generates the Most Leads? Read More »
I had a funny thought this morning. Do call centers advertise? I figure everyone advertises to some degree, right? But what about a company that essentially is an advertising firm? Do they pay for outside advertising or do they just rely on their own services to contact potential clients? I imagine it depends on the
Call Center Content Marketing Tips Read More »
One of the biggest challenges for us as a content marketing company is to develop a focused plan for B2C companies that provide big ticket products and services. The message needs to be hyper-targeted to a very specific mindset, both in terms of what will trigger a purchase and what will lead to a search
Pool and Spa Content Marketing Strategies Read More »
There is a mistake so grievous and yet so simple that it costs businesses of all sizes billions of dollars per year. In advertising budget. In lost sales. In lost customers. No one is immune to the problem – I’ve seen Fortune 500 corporations fall victim to this as often if not more so than
One Little Mistake that Costs Businesses Billions Every Year Read More »
I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do
The Magical Properties of Free Content Read More »
When you take your business online, one of the first suggestions you will hear is to start a blog. This is after a website, some basic marketing, and a handful of different profiles on other sites like Facebook and Twitter. But, what does a blog entail and how much work will you actually need to
Creating a Blog for Your Business Read More »
One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same
Hitting the Right Tone on Your Facebook Page Read More »
