sales staff

SEO and Sales Staff
SEO and Sales Staff 150 150 Great Leap Studios

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) We talked about the value of content compared to other marketing methods, but there are many other ways to see how easily content marketing can become a simple investment that will catapult your company in search engines. To put this into even greater perspective, many smaller…

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INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective
INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective 150 150 Great Leap Studios

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, all without paying anyone any commissions. The idea that companies cannot afford content marketing is simply not true, and the…

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How Much Do You Spend on Sales Staff?
How Much Do You Spend on Sales Staff? 150 150 Great Leap Studios

Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a few years of my life working for an enterprise software company. The company sold its product for as much as…

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