((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) We talked about the value of content compared to other marketing methods, but there are many other ways to see how easily content marketing can become …
We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, …
INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective Read More »
Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a …
