After everything that goes into having a new website built for your business, the last thing on most lists is the content. The text on your site that conveys your branding message, convinces visitors to buy or signup for an email list, and that builds relationships with your audience. That stuff is precious gold and yet it often gets relegated to last and given the short end of the budgetary stick. On top of that,…
read moreGreat Leap Studios has a customer relationship manager that does a lot of cold calling. That’s because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing exists. It’s easy to understand the value of content marketing. But one of the first things we fear from businesses that may…
read moreA good website is a must for any small business. It doesn’t matter if you sell mittens or mutual fund shares; you need a website through which your customers and leads can find and learn more about you. But, a mistake I’m seeing more and more often is that small businesses are treating their websites like business cards or ads in the yellow pages. But, a website is more than just another ad spot purchased…
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