website content

How to Write a Long Article for Your Website
How to Write a Long Article for Your Website 150 150 Great Leap Studios

Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing a longer, more in-depth, authority piece of content that will stand out as a beacon for potential readers and a link building tool for other websites is the smartest thing you can do as part of your content strategy. But how do…

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What Does It Cost to Have a Website Written For You?
What Does It Cost to Have a Website Written For You? 150 150 Great Leap Studios

After everything that goes into having a new website built for your business, the last thing on most lists is the content. The text on your site that conveys your branding message, convinces visitors to buy or signup for an email list, and that builds relationships with your audience. That stuff is precious gold and yet it often gets relegated to last and given the short end of the budgetary stick. On top of that,…

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Podcast Episode 5 – Top 5 Content Marketing Myths
Podcast Episode 5 – Top 5 Content Marketing Myths 150 150 Great Leap Studios

There are a lot of myths out there about content marketing. Seriously, some of these are ridiculous. If you’ve ever been to a forum or blog about SEO or marketing in general, people will toss around all sorts of myths about things like duplicate content, content volume, the length and formatting of that content and more. While it generally always comes back to one thing – quality – there are a few tricks you can…

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How to Write an SEO Article with Grammatically Incorrect Keywords
How to Write an SEO Article with Grammatically Incorrect Keywords 150 150 Great Leap Studios

One of the biggest challenges a copywriter faces with keyword articles is using grammatically incorrect keywords in the content. This is especially common for small businesses looking to primarily compete locally that need their keywords adjusted for the cities they operate in, such as “Professional Copywriter Brooklyn.” Use that keyword poorly and you’re left with content that gets dinged as spam by search engines. It’s important that you integrate this type of keyword into content…

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