Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective?
It’s a common problem we see.
Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while they see results, the ROI is less than stellar.
In both cases, it’s easy to be disappointed when you spend that much time or money developing a platform only for it to fall flat.
So to help you start driving traffic more immediately and without paying an arm and a leg to do it, here are three effective marketing strategies you and your team can implement immediately for free.
YouTube is a tremendous traffic source and you don’t need expensive video equipment to make it work for you. The webcam that came with your computer, free video editing software like Windows Movie Maker or iMovie, and regular uploads discussing hot topics in your niche will drive a lot of traffic fairly easily.
The real traffic boost comes in when you create a Google+ account for your channel and start sharing content across both accounts – the stock Google currently puts in sharing on its own social platforms is huge.
Guest Post Stacking
Guest posts are a great way to barter authority with other site owners, tap into a large existing audience, and generate leads to your site.
The key is to find high quality, well-ranked sites that will drive traffic to your site based on the authority of your submissions. This is the digital equivalent of networking, meeting relevant thought leaders in your industry and combining your expertise with their reach to help both of your sites.
Mini Site Bookmarking
This is slightly less effective in recent years than it once was, but it still works well when done properly. The goal here is to create micro sites on services like Squidoo, HubPages, or Tumblr and link that content back to your main site.
While mass creation of these sites with links to your site is equivalent to spam (and Google can sniff it out pretty easily), quality lenses, hubs and tumblrs can be valuable and provide a much needed insight into a smaller area of your niche, all while driving additional traffic to your site.
If you combine these three things effectively, you can generate a lot of free traffic to your website, all without a huge investment of time to boot. It’s not universal – some things work better for some people than for others, but it’s a good mix to get yourself on the map.