Great Leap Studios Blog, News, and Updates

Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy

Content Marketing, Copywriting / October 10, 2013

A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs. […]

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What is Google Hummingbird and How Does it Affect You?

SEO / October 9, 2013

Last month, Google released a completely revamped algorithm, replacing the existing one for the first time in more than 10 years. That’s a big deal. Even Panda and Penguin, which affected millions of sites, were revisions not complete overhauls. So this new release – dubbed Hummingbird by Google – is huge. But it’s not quite

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No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic

Social Media / October 9, 2013

Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out

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Can Google Adwords Affect SEO and Search Engine Placement?

SEO / October 9, 2013

Google’s algorithm is a secret, and while we know some of the marketing you can do to improve your search engine rank, not every factor is well understood. For example, we think we know that Google tends to value its own products and use them in rankings – for example, there is some evidence that

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Examples of Tourism and Travel Content and Blog Post Ideas

Blogging / October 9, 2013

We talk a lot about content marketing and online branding on this website, and we provide content marketing services to dozens of industries. But there is perhaps no industry better suited for online marketing than the tourism and travel industry. It’s amazing how many advantages tourism companies have for online marketing: Potential customers need to

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3 Benefits of Location Targeted Content Pages

Local Search / October 8, 2013

Search engines find and rank your website through your content. Your content tells them how valuable you are as an answer to potential search engine queries, what your website is about, whether you’re engaging to your visitors and more. That’s why it’s important to think about what you add to your site and make sure

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New York Branding: How Different Are the Boroughs?

SEO / October 8, 2013

Great Leap Studios is a New York branding company and content writing firm. Even though most of our clients come from other places in the world, we also work with local New York businesses to ensure that they’re able to compete in what has become an intensely competitive environment. Perhaps the most fascinating thing about

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The Secret to Getting Honest Positive Reviews for Your Business Online

Reputation / October 8, 2013

There is one area where I have long slacked off – at least until relatively recently. I rarely, if ever asked clients for reviews. I’d do amazing work to be sure, but I never bothered asking anyone for a testimonial or a quick review on Google or LinkedIn. In fact, I would often be happy

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Examples of Life Coach Content and Blog Post Ideas

Content Marketing / October 7, 2013

Life coaching is a growing industry, and in the past we’ve worked with close a dozen life coaches developing life coach content. Life coaches are often dependent on the internet to attract clients, because the best way to make sure that you are seen as an expert is to create motivational, inspirational, interesting, and informative

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The Death of SEO: Introduction to Content Writing in a Post Search Engine World

Search Engines, SEO / October 7, 2013

Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they

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