We chose this career because it was something we genuinely enjoyed, and we’re always looking for new projects that involve some type of creative and/or interesting writing. Also we make money that way. But consider that a secondary benefit.
There are so many ways that writing can be used to improve your “marketing.” We’re placing that in quotations because not all marketing is designed to attract customers or improve your business.
Delivering Apartment Newsletters
A great example is an apartment newsletter. Apartment complexes are always looking for ways to create the aura of a community and improve the satisfaction of the tenants. One solution that many have found is an apartment newsletter, where the residents are given a monthly handout with informative articles, news about the complex, information on new businesses in the area and more.
Apartment newsletters are fairly basic – they’re rarely very long, and they often contain only a few articles and bits of information, but these marketing tools (if you want to call them that) do help build a sense of community with the complex and ensure that tenants don’t necessarily feel that the complex isn’t interested in their residency.
Business Newsletters and Community
This idea is not limited to apartment complexes. All types of companies and businesses can use a newsletter to keep their employees, residents, tenants or friends both informed and entertained. With a little bit of advertising, you can even make up for some of the costs of creating this type of newsletter, or write some of the content yourself to save money and fill up space.
Apartment newsletters are just one example of a great way that writing can be useful for other purposes besides creating content for your website. If you’re interested in starting an apartment or business newsletter of your own and want our company to complete the copywriting for you, contact us today.