branding

Google Domains Opens its Registration to the Public
Google Domains Opens its Registration to the Public 150 150 Great Leap Studios

Custom domain names are a great way to build your online identity, offering a memorable address for your website. Companies such as Namecheap, 1&1, and Go Daddy have been offering custom domain names for a few years and Google Domains has recently joined their ranks. While they are still in beta testing, Google Domains offers a variety of helpful tools for companies. Purchasing and Registering a Domain Purchasing a domain name with Google Domains is…

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Quick Comparison: Branding Dollars and Benefit
Quick Comparison: Branding Dollars and Benefit 150 150 Great Leap Studios

Every company has a limited advertising budget, which is why it’s important that your branding dollars are spent only on the marketing methods that will bring you the best ROI. The vast majority of modern day companies still use fairly old and less effective branding methods. The following is a quick comparison chart to demonstrate the differences in return on investment. How the Branding Methods Compare Television Ads: Very expensive up front cost. Limited replay…

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Five Things I Look for When Evaluating a Client’s Website
Five Things I Look for When Evaluating a Client’s Website 150 150 Great Leap Studios

When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for – those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage of them quickly to get results for your site. Unique Content – Step one is to ensure that the site has…

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What Is Your Brand Really Worth?
What Is Your Brand Really Worth? 150 150 Great Leap Studios

A few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or Macbook. But it took until now for them to oust the king of all brands – the world’s most popular soda, Coca Cola. There’s a…

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These Five Common Branding Mistakes Cost Businesses Millions Every Year
These Five Common Branding Mistakes Cost Businesses Millions Every Year 150 150 Great Leap Studios

Online branding strategies are not that different from offline strategies. Where businesses buy billboards and radio spots offline, they pay for Facebook Ads and podcast placements online. The difference, however, is that online we have so much more freedom of choice. We can pinpoint demographics, streamline our messages, and generate razor focused messaging that goes only to those who will respond to it. It’s not direct marketing because we’re not trying to make the sale.…

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New York Branding: How Different Are the Boroughs?
New York Branding: How Different Are the Boroughs? 150 150 Great Leap Studios

Great Leap Studios is a New York branding company and content writing firm. Even though most of our clients come from other places in the world, we also work with local New York businesses to ensure that they’re able to compete in what has become an intensely competitive environment. Perhaps the most fascinating thing about branding in New York is that there is a culture to marketing within each Borough. For example: Manhattan – Vigorously…

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The Death of SEO: Introduction to Content Writing in a Post Search Engine World
The Death of SEO: Introduction to Content Writing in a Post Search Engine World 150 150 Great Leap Studios

Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they give up and pay for Google ads instead. It’s not something we believe at Great Leap Studios. In general, every…

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Podcast Episode 8: Branding and Ad Retargeting
Podcast Episode 8: Branding and Ad Retargeting 150 150 Great Leap Studios

When it comes to promoting a business online, building a website, and generating traffic, there are quite literally hundreds of things you can do. But sometimes you find synergy between a handful of things and they work together perfectly. This week, on the GLS Content Marketing Podcast we talk about two such synergistic pairings – content marketing and the concept of digital branding and ad retargeting. Our conversation this week focuses a lot on the…

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Episode 7: Testimonials and Reviews as Content
Episode 7: Testimonials and Reviews as Content 150 150 Great Leap Studios

One of the best forms of content any company can generate, add to their website, or solicit is a testimonial. In terms of raw value, a single testimonial is worth a thousand articles and yet so few companies have a good system in place to followup with recent or current clients to get those testimonials. This week on the GLS Content Marketing Podcast, Anthony and Micah talk about how to get good testimonials, ensure your…

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Brand Development Tips: Content Marketing and SEO
Brand Development Tips: Content Marketing and SEO 150 150 Great Leap Studios

Brand development is an important part of every company. Studies have shown that consumers are far more likely to work purchase products and services from those that are known and familiar, so the more exposure you can get for your company/brand, the more likely these individuals will use your product or service. It’s the reason that many companies spend thousands each month on billboards. No one is calling a home repair service while driving simply…

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