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Are We Selling SEO?
Are We Selling SEO? 150 150 Great Leap Studios

All over this website you’ll see references to SEO. We at Great Leap Studios tell people we are an SEO Company. We focus a lot of our content on SEO, and if you take the literally definition of SEO (Search Engine Optimization), we absolutely are an SEO company. But for decades, SEO had a different meaning. SEO was about spamming backlinks, trying to get on blogrolls, keywording pages, and much more. Back when we started…

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Plastic Surgery Content Writing – Maximizing Your Budget
Plastic Surgery Content Writing – Maximizing Your Budget 150 150 Great Leap Studios

Recently I have had the privilege to help market a cosmetic surgeon in California. His investment has been small, but the effects of his marketing efforts have been substantial. You can tell that he was a few pieces of content away from hitting most major search terms, and in the next few months his plastic surgery sites will be growing dramatically, helping him dominate Southern California. A few days after we completed one of our…

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The Death of SEO: Introduction to Content Writing in a Post Search Engine World
The Death of SEO: Introduction to Content Writing in a Post Search Engine World 150 150 Great Leap Studios

Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they give up and pay for Google ads instead. It’s not something we believe at Great Leap Studios. In general, every…

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Why Content Marketing for Life Coaches is Vital
Why Content Marketing for Life Coaches is Vital 150 150 Great Leap Studios

While it’s not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in an apartment trying our hand at copywriting. Every business can benefit from content marketing, but some can get away with…

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Content Marketing vs. SEO – Is There a Difference?
Content Marketing vs. SEO – Is There a Difference? 150 150 Great Leap Studios

Great Leap Studios handles high volumes of SEO work. But we consider ourselves a “content marketing” company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we’d develop this handy little explanation about the difference between content marketing and SEO. People like buzzwords, so for the past several years, the term “SEO” has been used to describe the methodologies involved in improving website search engine ranks.…

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When to Split Test
When to Split Test 150 150 Great Leap Studios

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of writing and reaching an audience. But there’s a science to SEO as well. By testing two (or more) distinct pieces…

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