One of the best forms of content any company can generate, add to their website, or solicit is a testimonial. In terms of raw value, a single testimonial is worth a thousand articles and yet so few companies have a good system in place to followup with recent or current clients to get those testimonials. This week on the GLS Content Marketing Podcast, Anthony and Micah talk about how to get good testimonials, ensure your…
read moreGoogle Places is a new-ish feature of the Google search engine that affects search engine placement of local businesses. It’s existed in various forms for a while, but within the past year it has essentially taken over front page results, adding about 10 or so listings in the middle of a search page and pushing out what otherwise would be front page websites. Google Places has left search engine optimization companies and small businesses worried.…
read moreOne of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you’re creating another way for your business to communicate with customers and generate revenue. If you have a small coffee shop, for example, there are ample ways that you can use Internet marketing to…
read moreOur goal is to improve your company’s exposure, bringing visitors to your website and boosting your revenue. We’re good at it. We’re really good. We’re so good they have shrines to us in the heart of SEOCopywritopia. It’s a neat little country just south of France. Everyone is an expert at things they’ve never read about before. People stealing your ideas left and right… But I digress. When it comes to SEO, the expectation is…
read moreA lot of people create local search profiles, start optimizing, start gathering reviews, and start overhauling their websites but they neglect one simple thing – they forget to check if their data is actually correct in those local portals. It’s a huge problem and even some major corporations have been punished because of it. What do I mean by “accurate data”? It’s the address, phone number, business name, and map location that are populated in…
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