For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that […]
How Does An Article Go Viral? Read More »
One of the most common behaviors we witness in our offline customers is that they have literally avoided all forms of online marketing, even those that take just seconds to create. For example, Yelp allows storefront businesses to post their business information and website for free, and registering your business to that website alone can
Roaming the Web for Free Online Advertising Tools Read More »
Back in the early days of Internet when the entire process was nothing but a series of tubes and nerd forums, websites were designed with basic, terrible technology. But over time the technology advanced, leading to websites filled with flash and fancy graphics and other nifty programming contraptions that made them all pretty and wonderful
A Picture is Worth One, Maybe Two Words Read More »
There’s an old saying when it comes to attracting visitors to your website: “Silly rabbit, Trix are for kids.” I’ve never really been certain what it means or how it has anything to do with building a business, but I’m reasonably sure that the saying has something to do with Google Image Search. For those
How to Successfully Google Image Search Your Way to More Visitors Read More »
Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with
Content Writing vs. Paying for Google AdWords Read More »
On the Internet, almost everyone goes for the easy joke. Someone pulls a “that’s what she said” or writes an article based entirely on popular memes and people laugh with their usual “lol” which isn’t real laughter anyway, but an attempt to show they appreciate their friend telling a joke that they likely didn’t find
How to Integrate Humor in Writing Read More »
At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people
The Pseudo-Science of Google Search Techniques Read More »
There are a lot of fantastic ways to get traffic for your website. I talk about quite a few of them on the blog, but most of the time, these strategies require social media or directory profiles, new methods of promoting your business, and tactics you may not be used to. However, one of my
Generating Quick and Easy Traffic with Press Releases Read More »
One of the biggest challenges a copywriter faces with keyword articles is using grammatically incorrect keywords in the content. This is especially common for small businesses looking to primarily compete locally that need their keywords adjusted for the cities they operate in, such as “Professional Copywriter Brooklyn.” Use that keyword poorly and you’re left with
How to Write an SEO Article with Grammatically Incorrect Keywords Read More »
This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any
Thoughts on the Purpose of Social Media Read More »
