Blog

What’s the Most Effective Type of Facebook Post?

If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the...

What Does “Engagement” Mean?

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is...

Examples of Automotive Content and Blog Post Ideas

Car companies invest a lot of money in advertising. With regular TV spots, newspaper advertisements, and more, some of these companies invest thousands upon thousands of dollars into branding every month, spending a great deal of money on temporary forms of advertising in order to reach a select...

Do Keywords Matter in a Post Hummingbird World?

In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as...

Google Hummingbird and Authority Content

Google has always had one mission: to link people to answers to their search queries. The recent Google Hummingbird update – the biggest overhaul of the Google algorithm in possibly a decade – is simply another step to making sure that people are provided with information that answers their...

Examples of Dating Content and Blog Post Ideas

While companies have always needed content marketing and SEO, about 4 or 5 years ago the buzzword was "affiliate marketing." People were making thousands upon thousands of dollars marketing eBooks and online guides for everything from making money online to how to get out of a traffic...

The Five Step Plan to Ditch Paid Traffic for Organic

We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well - their site had grown substantially and they were pulling a solid profit month after month - but it cost them a pretty...

Examples of Accounting Content and Blog Post Ideas

It's October. We're about six months away from tax season. It's a time when most accountants have a bit of a breather. Quarterly taxes were turned in about a month ago, and while there isn't ever a true break for accountants, October is as good a time as any to relax when it comes to your...

Examples of Antique Content and Blog Post Ideas

It's not that common for antique stores and antique malls to think about online marketing. After all, antiques are viewed as a hobby for later in life, and the stereotype of experienced men and women is that they don't use the internet. But the baby boomers are retiring, and more and more of...

Five Things I Look for When Evaluating a Client’s Website

When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for - those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage...