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Examples of Dating Content and Blog Post Ideas

While companies have always needed content marketing and SEO, about 4 or 5 years ago the buzzword was "affiliate marketing." People were making thousands upon thousands of dollars marketing eBooks and online guides for everything from making money online to how to get out of a traffic...

The Five Step Plan to Ditch Paid Traffic for Organic

We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well - their site had grown substantially and they were pulling a solid profit month after month - but it cost them a pretty...

Examples of Accounting Content and Blog Post Ideas

It's October. We're about six months away from tax season. It's a time when most accountants have a bit of a breather. Quarterly taxes were turned in about a month ago, and while there isn't ever a true break for accountants, October is as good a time as any to relax when it comes to your...

Examples of Antique Content and Blog Post Ideas

It's not that common for antique stores and antique malls to think about online marketing. After all, antiques are viewed as a hobby for later in life, and the stereotype of experienced men and women is that they don't use the internet. But the baby boomers are retiring, and more and more of...

Five Things I Look for When Evaluating a Client’s Website

When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for - those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage...

Examples of Pet Content and Blog Post Ideas

The pet industry is one of the largest industries in the world. There are pet shops, dog and cat stores, boarding, "pet hotels," pet trainers, pet groomers, veterinarians, dog walkers and more. Pets and animals play important roles in the lives of most families, and that means that if you work in...

Using Kindle to Become a Thought Leader in Your Industry

Before I started Great Leap Studios I was a freelance writer and that meant writing a lot of marketing copy and blog posts for my clients. It also meant writing the occasional eBook as part of a content marketing campaign for a new business, entrepreneur or Internet marketer. I wrote dozens of...

10 Best Podcasts for Small Business Owners

In May, Micah and I started a podcast about content marketing - the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and...

Introducing Great Leap Studios Rental Websites

Online marketing changes constantly. In fact, the only constant since the advent of Google has been the need for quality website content. But because online marketing changes, so too do the options for businesses looking to market online. Ideally, you want to invest in content, and make sure...

How Long Does it Take to Write a Blog Post?

Last friday a client called me up and asked for a quick blog post. She wanted to cover an event that was coming up that weekend and asked me if it was possible to write it in the following 24 hours. Was it possible to write something that fast? For me, the answer was yes. I write very quickly...