Sacramento has a growing business scene. From local businesses who are marketing to customers in the area to the increasing number of businesses that use Sacramento for their headquarters while marketing to customers around the world, the business scene is thriving. Wherever the customers are for your Sacramento business, you need to be able to
Web Design in Sacramento Read More »
PDFs, or printed document files, are a valuable resource for sharing information. From photocopies of original documents to easily printable files to ebooks, the PDF format is one of the best ways to present many types of information. Your business likely already uses PDFs to share information internally and with your customer base in the
Does Using PDFs for Important Content on Your Website Harm Your SEO? Read More »
Content is the foundation of SEO on your website. At the baseline, this content needs to be well written, highly readable, and offer value to your readers as a way to boost your website’s SEO. You also want to be consistently adding new content to your website or blog to maintain your SEO. But if
Writing Content for Your Website with an SEO Focus Read More »
When you have a business that serves a defined geographical area, you need to pay specific attention to your local SEO. In general, SEO will help put your website pages at the top of search results among competitors. Local SEO focuses on those location based searches where your potential customers are looking for a service
On Page SEO Tips to Increase Local Rankings Read More »
Here on our blog, we often talk about how content marketing is an essential tool for your SEO and helping new customers find you on the internet. However, strong content can also be an important tool in customer retention and building loyalty among your existing customer base. With effective content in the right places, it
Using Content Marketing for Customer Retention Read More »
SEO does not yield immediate results. Instead, it can take a few weeks, or even months, for SEO practices on your website to show results. Since the age of a website can also be an SEO ranking factor, there are several challenges when it comes to SEO for new websites. There is some waiting necessary
SEO Tips for Your New Website Read More »
When someone searches for something on Google, the search engine looks through its index of sites and webpages to determine which will have the best answers to the users’ query. Those sites are returned in the search results. Google creates this index by crawling all of the pages available on the internet. The Google crawler
How to Make Google More Likely to Index Pages on Your Website Read More »
Since 2009, one of the fields I’ve seen the fastest growth of online marketing focus is real estate. It’s a natural fit and the technology has evolved rapidly to provide some of the most powerful tools we’ve yet seen for displaying organic home listings for local visitors. If you are a real estate agent, broker,
Content Ideas for Real Estate Agents and Brokers Read More »
Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act
Capitalizing on a New Niche without Overspending Read More »
Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while
Three Free Marketing Ideas to Drive Traffic to Your Site Read More »
