Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out […]
No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic Read More »
There is one area where I have long slacked off – at least until relatively recently. I rarely, if ever asked clients for reviews. I’d do amazing work to be sure, but I never bothered asking anyone for a testimonial or a quick review on Google or LinkedIn. In fact, I would often be happy
The Secret to Getting Honest Positive Reviews for Your Business Online Read More »
Most marketing firms focus on things like lead generation, brand recognition and conversions. These are all very good numbers. If your branding or content marketing partner is boosting your numbers in any of these categories, they’re earning their fees. But one of area of the business that is frequently overlooked is retention. How do you
Advice to Business Owners Whose Clients Don’t Return – From a Business Owner Read More »
In July we took on two new accounts, both of which had Facebook Pages with less than 20 likes. One of our first tasks, I told both clients was that we needed to grow those numbers to at least 100 likes, largely because the full scope of tools provided by Facebook – from promoted posts
What’s the Fastest Way to Get 100 Likes on a Facebook Page? Read More »
I had a funny thought this morning. Do call centers advertise? I figure everyone advertises to some degree, right? But what about a company that essentially is an advertising firm? Do they pay for outside advertising or do they just rely on their own services to contact potential clients? I imagine it depends on the
Call Center Content Marketing Tips Read More »
For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on
So You Only Have $100 Per Month for Marketing – Now What? Read More »
One of the biggest challenges for us as a content marketing company is to develop a focused plan for B2C companies that provide big ticket products and services. The message needs to be hyper-targeted to a very specific mindset, both in terms of what will trigger a purchase and what will lead to a search
Pool and Spa Content Marketing Strategies Read More »
Quick question – how did you find this page? You probably searched for something like “window cleaner marketing” or “SEO services window cleaner” in Google. And this post showed up, if not first, near the top and you clicked on it, because it matched almost exactly what you were looking for, right? Content marketing and
Branding for Window Cleaners Online Read More »
There is a mistake so grievous and yet so simple that it costs businesses of all sizes billions of dollars per year. In advertising budget. In lost sales. In lost customers. No one is immune to the problem – I’ve seen Fortune 500 corporations fall victim to this as often if not more so than
One Little Mistake that Costs Businesses Billions Every Year Read More »
Fall is just about here and that means a few things for homeowners. First, you can finally turn down the AC and start saving some money on your electric bill. Second, it’s time to go into maintenance mode and prepare for the upcoming winter. One of the most common fall tasks for homeowners is gutter
Content Marketing for Gutter Cleaning Companies Read More »
