In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses customize what shows in their listing on a […]
What Is FAQ Schema Markup and Why You Should Be Using It Read More »
As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively may
The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or products in an easy to find place on your site. The best location for that is an FAQ. An
Why Add an FAQ to Your Webpages Read More »
There’s a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and not receiving nearly enough calls. Looking into the data, the problem wasn’t conversions. The problem was the hits themselves. All
More Than Hits: Decreasing Visitors to Improve Conversions Read More »
This is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business. Facebook is the site many think of when it comes to social media.
The Best Social Media Platforms for Your Business: Facebook Read More »
Social media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile and
The Best Social Media Platforms for Businesses: Let’s Get Started Read More »
We work with a lot of pest control companies here at Great Leap Studios. Some are brand new, looking to us to create their website and design their content strategy. Others are established, hoping to leverage the work that has been completed in the past to try to target new areas and keywords. The other
Pest Control Case Study: How Long Does it Take Content to Work by Itself? Read More »
The majority of all web searches happen on a phone. This figure goes up when people are searching for a local service. Conversely, almost all web development happens on a desktop or laptop computer with a large screen. This leads to a disconnect. What looks good on a monitor can become jumbled and unaligned when
Does Your Website Look Good on Mobile? Read More »
As a local contractor, you have dozens of ways to connect with your customers online. Websites like Facebook, Nextdoor, Houzz, Angie’s List, and others give you the option to create a free profile where customers can see your services, information, and reviews. It is worth having a profile on each of these directories – they’re
If someone enters your business name into a Google (or another popular search engine), what comes up? Ideally, the answer is your website, your existing social media profiles, and review sites, hopefully with a majority of positive reviews. But if you’ve recently received some negative publicity – maybe a news article or a website giving
Reputation Management Methods to Improve Your Search Engine Results Read More »
