Copywriting Tips

5 Off-Work Strategies to Improve Your Writing

5 Off-Work Strategies to Improve Your Writing 150 150 Great Leap Studios

Content writing isn’t easy. People talk about writing like it is a skill, but in some ways it seems more like a muscle. You strengthen it when you’re working on it and you weaken it when you’re not. Many people without formal training in copywriting – or even writing in general – become great content writers. Many people with English degrees become scrubs. When we started Great Leap Studios we made our greatest impression on…

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How an Outline Can Help You Write Web Content Quickly

How an Outline Can Help You Write Web Content Quickly 150 150 Great Leap Studios

It would be a stretch to call myself an organized person. I’m not disorganized, mind you. I’m simply not someone that’s gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of our ongoing projects, and most of them are splattered in a Microsoft Word document with little to no information beyond…

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End of Budget Copywriting Tips

End of Budget Copywriting Tips 150 150 Great Leap Studios

Right around December, companies start to get to the end of their budgets. They have X amount of money left over, and they’re looking for quick and easy ways to get rid of it. Most businesses aren’t out looking for huge, new investments. Rather, they’re simply looking for something they can spend the last of their money on without going over budget. A lot of companies look for last minute business. We’d like to suggest…

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