I believe in honesty. One thing I noticed about the online marketing and SEO world is that a lot of companies that offer similar services use their own marketing language to market themselves. They guarantee things they cannot guarantee. They claim things they can’t reasonably claim. They pretend that some of the work they do […]
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It is the goal of every online marketing company to get your business to the top of Google search. Studies have consistently shown that users are more likely to click on the first, then second, then third website before the click through rate drops off dramatically. So the top of search engines is valuable real
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Have you ever wondered when your job is going to be automated? Artificial intelligence has taken over many different tasks in society, from serving food to creating cars to driving. Automation has taken over sales. It has taken over advertising. It has taken over food shopping. There are even those that are trying to create
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With the constant emergence of new technology, the venture capitalist industry is booming. Many of these firms are researching and analyzing all of the different startups that are available to finance, hoping to find the next great opportunity. Yet no investment company can do it all on their own. Many venture capitalist firms are looking
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As mortgage interest rates remain low and more and more people seek out housing, the demand for home buyers has made the mortgage industry even more profitable. But mortgage companies are often faced with a challenge: When interest rates, loan types, and more are set by third party factors outside of their control, how do
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As the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has the potential for massive growth over the next several years. But while more and more consumers are aware they need solar, far fewer have any understanding
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Most companies prioritize new customers. Getting a new customer costs more than it does to retain an old customer. That is why many sales teams and sales researches have long argued that businesses need to change their mindset and understand that you get most of your sales from loyal customers. It’s something argued so frequently
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There are many people that are aware of the value of content writing and marketing. Even in the field of dentistry, dentists and their staff often attend trainings where they encourage each office to write blog posts, create new service pages, and more, all in an effort to generate more patient leads. The idea of
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Almost everyone knows the importance of having a website. Most people now get their information about your company and services through your website, and – even if they find your business through offline means – they may still visit your website to get a feel of your business online before they even think of reaching
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How do you measure how successful your app or website is? If you’re like most businesses, you could be paying attention to the wrong number. That number is hits (or visits, or downloads, or whatever you choose). Which website is more successful? One website gets 10,000 visits and sells 5 products. One website gets 100
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