When it comes to marketing, mortgage brokers have a bit of a challenge. The market is extremely competitive, and in many cases the public is completely unaware of the differences between any two mortgage companies. That means that mortgage companies need to find a way to convince the public to choose them despite little knowledge …
Mortgage Content Writing | Mortgage Broker SEO and Online Marketing Read More »
Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO, building trust, etc., were …
Real Estate Blogging: It’s Not As Much As It Sounds Read More »
There are many different components to an online marketing campaign. There is the development of main site pages – pages that are specifically relevant to potential customers – as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog writing. Blogs give businesses the opportunity to …
Folsom Blog Writing | Blog Management Services in Folsom/Sacramento Read More »
The internet has changed the real estate market dramatically. Clients now do much of the research themselves, finding homes on websites like Trulia and Realtor, calling the agent (hopefully you) or calling their agent (hopefully also you) to contact the agent and see the home. This change has led more and more real estate agents …
Real Estate Content Writing and Marketing from Great Leap Studios Read More »
In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog. There are millions of small …
Resurrect Your Dead Blog Today with Great Leap Studios Read More »
Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all benefits that you do not get with a …
One of the first things you learn as an online marketer is that you should always try to add a call to action. A call to action is what tells the reader what to do next. While your website visitors may already know what they want, they may not necessarily be thinking about what they …
Don’t Forget a Phone Number – A Lesson in Calls to Action Read More »
2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts – …
Though I live and work primarily in Folsom, my work often takes me through Rancho Cordova – a growing community that is quickly coming into its own as one of the primary hubs for new businesses. With costs cheaper than the heart of Sacramento, as well as calmer streets and larger properties, Rancho Cordova is …
Rancho Cordova SEO | Rancho Cordova Content Writing and Marketing Read More »
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Content writing is not the perfect marketing method. It’s a little slow compared to PPC and offline advertising, it takes a decent investment, and not every …
Invest in Content Writing, Watch Your Business Succeed Read More »
