Reputation management might sound like a service celebrities pay for, or something corporations do after a scandal. But in today’s internet driven world, every company, even – if not especially – small, local businesses benefit from reputation management. Reputation management involves monitoring what people are saying about your business online – in reviews, on social […]
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As you get involved with marketing your business online through your website, you are going to come across many terms. You are likely to come across the terms SEO and content marketing. Some marketers will use them interchangeably while others say one is more important than the other. This confusion might make you wonder where
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It’s one thing to get site visitors. We all want millions of people visiting our websites. But site visits are, in many ways, not the right way to judge whether or not a site is successful. If visitors click on your site, view your content, and leave, then those visitors did not matter. Every website
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When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets noticed is using content writing
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Having a website is a must in 2021. But a website alone is not enough to be found. When a customer has a plumbing emergency or even needs a less urgent fix, they are likely to perform an internet search for a plumber near them, and choose one of the first few plumbers they see.
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Property owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the internet a popular place to begin their search since it provides immediate results. A quick search will turn up some top results for contractors in
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If you’ve been focusing on your website’s SEO for any length of time, you have probably come across the term “backlinking.” In fact, for a long time, SEO companies used backlinking as their sole marketing method before the search engine algorithms began prioritizing other techniques, like content. The term “Backlinking” refers to links on other
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Unless you work in an especially small town, you’re probably not the only handyman offering services where you live. This means that when people search for a handyman service for their home – and the majority of them will start this search on the internet – your name needs to be one of the first
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An effective job posting is a form of marketing. You are essentially marketing your business, where the customer is the applicant you’re hoping will apply. You need to give an accurate representation of the job, build interest, and get your posting in front of your target demographic. Like any marketing, however, there are challenges and
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Most cities and towns have dozens of dentists, giving those seeking a new doctor many options. Your role as a dentist is to compete with all of them if you want your practice to grow. One of the challenges you face, however, is that most people do not know the difference between any two dentists.
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