Blog

Developing the Best Real Estate Website Outline for SEO

Yesterday afternoon I was given the opportunity to speak to the Sacramento Realtor Association's Folsom Tour. It was a group of about 40 to 60 real estate agents, and before they went out to tour some of the homes in Folsom that have been put on the market, I spoke with them about the benefits of...

Mortgage Content Writing | Mortgage Broker SEO and Online Marketing

When it comes to marketing, mortgage brokers have a bit of a challenge. The market is extremely competitive, and in many cases the public is completely unaware of the differences between any two mortgage companies. That means that mortgage companies need to find a way to convince the public to...

Real Estate Blogging: It’s Not As Much As It Sounds

Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO,...

Folsom Blog Writing | Blog Management Services in Folsom/Sacramento

There are many different components to an online marketing campaign. There is the development of main site pages - pages that are specifically relevant to potential customers - as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog...

Real Estate Content Writing and Marketing from Great Leap Studios

The internet has changed the real estate market dramatically. Clients now do much of the research themselves, finding homes on websites like Trulia and Realtor, calling the agent (hopefully you) or calling their agent (hopefully also you) to contact the agent and see the home. This change has led...

Resurrect Your Dead Blog Today with Great Leap Studios

In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog.  There are millions of small...

Dead Blogs: Less Conversions

Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all...

Don’t Forget a Phone Number – A Lesson in Calls to Action

One of the first things you learn as an online marketer is that you should always try to add a call to action. A call to action is what tells the reader what to do next. While your website visitors may already know what they want, they may not necessarily be thinking about what they want when you...

Planning Your 2015 Content Writing Budget

2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts - One...

Rancho Cordova SEO | Rancho Cordova Content Writing and Marketing

Though I live and work primarily in Folsom, my work often takes me through Rancho Cordova - a growing community that is quickly coming into its own as one of the primary hubs for new businesses. With costs cheaper than the heart of Sacramento, as well as calmer streets and larger properties, Rancho...